What is slow fashion? The quick answer is that slow fashion is everything fast fashion isn’t. Fast fashion is clothing that is manufactured globally in bulk and made with the cheapest material possible to maximise profits. Fast fashion is trendy and changes with every season. But most of all, fast fashion has a large environmental impact.
So, now that we know what slow fashion isn’t, let’s dive in and learn what the slow fashion movement is all about.
What is slow fashion? Selecting the right textile
The environment impact of the textile industry
The textile industry is one of the largest polluter in the world (1). It’s right up there with the oil industry. Polyester and nylons, two of the biggest culprits, are made from petrochemicals are not biodegradable (2). They take several hundred years to break down. So, not only is the process of making these synthetic fibres causing pollution, but once we’ve discarded then, they still keep contributing to pollution in the form of waste that won’t go away.
The fast fashion industry tends to use synthetic materials such as polyester and nylon because they are inexpensive and this allows them larger profit margin.
But did you know that it’s not just cheap, synthetic textiles that are cause pollution? Nope, natural fibres such as cotton is also part of the environmental puzzle since it uses a lot of water and pesticides to grow the crops. (3).
The Social impact of the textile industry
It’s not only the environmental impact of making the textiles that we need to consider when selecting our garments. We also need to consider the social impact. In order to make clothes cost less, companies hire cheap labour from third world countries.
When building a sustainable wardrobe, we also need to consider where the material was sourced from, and where clothing made.
So, if you want to have a more sustainable, ethical wardrobe, you really need to consider the type of material your clothes are made of and where it comes from.he solution?
Take action: Buy sustainable textiles
If you are looking at joining the slow fashion movement (and I think we all should) here is a list of textiles we should consider when building your wardrobe:
- organic cotton
What is slow fashion? Buying less
If you took my 1-Week Eco-Challenge, you’ll know that clothes landing in our landfills is yet another environmental issue associated with fast fashion.
According to the Recycling Council of Ontario, North Americans send 9.5 million tonnes of clothing to landfills every year. They also state that 95 % of that clothing could be reused or recycled.
Fast fashion is designed to have short life cycles. Trends turn over with the seasons and the fashion industry tries to push more clothes out in the market. The fashion industry is also very good at marketing and playing with our want and need to look good and stay current.
Take action: Create a capsule wardrobe
In order to stop this destructive cycle, we really need to buy less. And that’s why I love the idea of a capsule wardrobe. Wikipedia explains the idea of a capsule wardrobe well.
The term has come to refer to a collection of clothing that is composed of interchangeable items only, to maximise the number of outfits that can be created. The aim is to have an outfit suitable for any occasion without owning excessive items of clothing. This is usually achieved by buying what are considered to be “key” or “staple” items in coordinating colours.[https://en.wikipedia.org/wiki/Capsule_wardrobe
If you are committed to buying less, you’ll have more room in your clothing budget to invest in those key pieces. I won’t lie, slow fashion/ sustainable clothing costs more upfront. But in the long run, those key pieces will pay off because they are well made and will last you longer.
Tip: Pick classic styles that don’t go out of style and stay away from the trendy. Keep to neutral colours such as black, white, grey, brown or navy.
What is slow fashion? Taking care of your clothes
When trying to build a sustainable wardrobe, mending and repurposing comes into play. In the last few years, I’ve re-acquainted myself with those sewing skills my mom had taught me as a child. She was obviously a smart and resourceful woman.
There are many basic sewing skills that most people can and should learn, such as sewing buttons, fixing busted seams or hems. If you need to learn to sew, check out my 1-week eco-challenge for sewing tutorial videos. I only have a basic sewing kit that consists of a few needles and a few spools of thread.
Mending can go beyond your clothes. You can keep your shoes or boots out of landfills as well if you have them fixed at a repair shop.
And if your garments have reached the end if it’s life, consider repurposing it before sending it to the landfill. Here are some creative ideas from Pinterest:
List of Niagara stores that carry sustainable brands
Are you interested in slow fashion or building a more sustainable wardrobe? Here are a few Niagara based stores to consider.
Where to take your unused clothing in Niagara:
When it comes to slow fashion, keeping clothing out of landfills should be top priority. Before throwing out your clothes consider the following:
- If it’s good quality and in good condition, you can consider selling in in Market Place on Facebook, or other buy & sell groups. I’ve had some good success from places like that.
- If you want to get rid of it right away, there are many donation binS around Niagara. You can also drop it off at your local Value Village.
- There are plenty of non-profit organizations, such as the Diabetes association that will come to you and collect your used clothing.
So, now you know that slow fashion is about having a small wardrobe of high quality pieces based on classic styles made with sustainable and ethical material that that will dress you for years to come. And, you should care because fast fashion has a large impact on our environment.
Are you interested in learning more about what you can do to reduce your impact on the environment? Whether you are from Niagara or not, if you want to learn more with me, sign up to to my newsletter and get notified when new content comes out on this blog.